No affiliate marketing for betting operators
The publication does not take affiliate commissions from any betting operator or paid fantasy platform. The decision is structural rather than case-by-case.
Disclosure
Where the desk makes money — and where it doesn't
This disclosure lists every commercial relationship the desk is engaged in, and notes the categories it deliberately stays out of. It is short because the commercial footprint of an editorial reference is small by design.
A serious disclosure should be readable without context. The categories listed here are named in plain terms — display advertising, editorial sponsorships, paid link placement, paid newsletters, quotation licensing — and the desk states whether each applies at the time of reading.
If a reader spots something that contradicts what the publication actually does, the desk treats that as something to fix and update, not to leave in place. The contact route for that kind of note is the editorial inbox.
How the publication's income lines up against its spend
The publication publishes a short, plain note on how its income lines up against the spend that produces the writing. The note is updated when the picture changes.
What the desk spends on
The bulk of the desk's spend goes to writing time, structural editing, factual review, and the small set of third-party services the site relies on (hosting, content delivery, fonts). Spending on display-ad fill rates, syndication agreements, and one-off technology changes sits outside the writing budget because none of those categories currently exist for the site.
What the desk does not spend on
The desk does not spend on paid link placement, on affiliate commissions paid to betting operators, on display advertising that bypasses a network's standard label, on paid mentions of specific players or teams in match previews, or on any relationship that pre-approves editorial copy. The categories are listed in the editorial policy.
What the desk invests surplus in
Where any surplus remains at the end of a reporting period, the desk reinvests it into editorial bandwidth rather than distribution. The decision is structural: the value of an editorial reference comes from the depth of its writing, not from how widely it is distributed.
Where the publication's income comes from
Each commercial category is listed in plain terms, with a short note on whether the desk is currently engaged in it. Categories exist here because a credible disclosure should treat them, not because every category is currently active.
What is covered in the commercial picture
Come Sports is an editorial reference for cricket reading. This disclosure describes the categories the desk considers commercial — display advertising, newsletters, editorial sponsorships, paid link placement and quotation licensing — and notes whether each applies. The categories exist because a serious disclosure should treat them, not because the desk is currently engaged in all of them.
A note on the format
Each commercial category is listed below in plain terms, with a short note on whether it currently applies. The disclosure is updated whenever a new category becomes active. If a reader notices that something the desk actually does no longer matches what is described, a note can be sent via the editorial inbox.
The commercial principles the desk holds to
Three short principles. The desk has turned down work that breached any of them.
No payment in exchange for editorial coverage
The desk does not accept payment in exchange for mentioning a product, service, or operator in any guide. Editorial sponsorships are clearly labelled and do not pre-approve editorial copy.
No paid link placement
The publication does not sell links. Sponsored pieces carry an opening editorial note rather than a paid link, and links inside editorial copy are chosen by the desk on reader-merit grounds only.
Editorial sponsors on the publication right now
Sponsorships, where accepted, are listed here by name, scope, and the reading they touch.
No active sponsors at the moment
The publication does not currently carry any editorial sponsorship. The current sponsors section will be updated the moment a new sponsorship starts. Sponsorships are listed by name, scope, and the reading they touch; they are never listed as anonymous "in partnership with" mentions.
Quotation licensing
The publication does not currently operate a quotation-licensing programme.
What this means in practice
Quotations may be reproduced under standard fair-use principles (attribution, link back, and a cap on length that respects the original work). The desk is happy to be told in advance when a long quotation is planned; a formal licence is not currently issued.
Other pieces worth reading
Editorial policy
Standards, sourcing, correction policy and the refusal list.
Privacy
How the desk handles data, including what is not collected.
Contact
Where to send partnership, sponsorship or licensing enquiries.